Who Are We?
What Are We About?

The fastest way to get to know us at the Franchise GrowthLab is to understand the non-negotiable way in which we work. We call the following guideposts our hard-core values. They are our inviolable standards and the convictions we share that make our company so successful at franchise consulting:

Friends in every city

This is our overarching franchising philosophy. We know from experience how fun and inspiring franchising can be if you build a company culture so that wherever you go, you can call up a franchisee and go have a beer or a coffee just like you would do with a friend.
Because at the end of the day, business, like life, comes down to relationships, doesn’t it?

Do it with kindness

The world needs more kindness and our team is ready to deliver it. It’s the same with the franchisors we work with as well. We choose to spread compassion and amplify it by helping other entrepreneurs scale their impact on society. Our ideal client doesn’t just have a lofty vision, they want to put good things out into the world.

This means that we are fundamentally opposed to the typical autocratic, top-down style of franchising. We think that is the wrong way to build a great franchise system. If that is your company, then we are not for you.

We know business is tough, so we extend grace to our partners and each other. We also try to have fun while we are at it.

Be bold and daring

It is our ambition to reimagine the franchise game. In order to innovate, bold action and creative ideas are required. At the FranchiseLab, we dare to take a different approach. By scaling the impact of others, we can amplify the awesomeness out in the world.