Research & Development - Welcome to The Franchise GrowthLab
At Franchise GrowthLab, one of our core values is to be BOLD and DARING.
We live this value by constantly tinkering with and improving current systems and dreaming up new ones that our clients may one day be able to use. That is why we decided to rebrand as/launch the Franchise GrowthLab. It fits our mission as we will never stop creating new systems and products to help our franchisor clients to scale better, faster, and to make more money along the way.
Our Chief Architect, John DeHart, spends a lot of time lying in his hammock dreaming up and creating each next new system. We thought we would help him by asking you, our clients and future clients, what services you need most? So below, here are the latest systems and products we are working on. We would like you to let us know which of these we should prioritize, which would be most valuable to you as an emerging franchisor?
What’s in it for you? Your feedback about your most-desired product means we might build and launch it. We may even work with you during the beta stage to get it right before a formal launch (which means you will get a lot of love from us).
Here is what is currently in our pipeline:
The Hartify Method for Strategic Planning
In all of our years in franchising, we have not yet come across a franchise system with a great strategic planning system in place. We have run strategic planning sessions for companies all over the world, so we are REALLY good at strategic planning. Every franchise system needs this key process to grow past 50 units. Perhaps it’s time to get some better strategy?
The Hartify Method for Onboarding
Very few franchisors have strong onboarding systems for new franchisees. This product would be a more in-depth system than you currently experience in our regular Coaching and Support program.
The Hartify Lead Generation Program
We would carve this system out from our full Hartify Method for Franchise Sales as a stand-alone product because we now realize that many franchisors completely miss the boat in this area. We have also learned that lead generation is the single most cost-effective way to grow your franchise sales. As a result, we are now building a team entirely dedicated to the execution of the Hartify Lead Conversion System™.
Financial Metrics and Modeling Service
This service is part of every Method we deliver, but it is so important, and so lacking in the emerging franchisor category, that we may need to strip it out and offer it as a stand-alone service. Of every product and service we offer, metrics and modeling might be the most important and strategic element for our clients to prioritize.
Useful, relevant content and compelling storytelling sell franchises. Since our Hartify team knows how, and more importantly, what to write to attract more franchise buyers, this is a no-brainer. It would consist of:
– A Franchise Sales blog series
– Lead Nurturing program
– Writing or rewriting website content
The 10 Habits of Best in Class Franchisors
The Only Framework You Need To Scale Your Franchise System
John built one of the fastest growing and best operated franchise systems in the country before he exited in 2019 by being highly disciplined in using Verne Harnish’s Rockefeller Habits checklist. Through his experience and his learnings from other best in class franchisors, he adapted this list specifically for the franchise industry.
The Top 10 Habits checklist provides the 10 most important functions that should be on autopilot for your franchise business to grow and scale predictably and smoothly.