trust-is-the-holy-grail-of-franchise-sales

Trust Is the Holy Grail of Franchise Sales

In my last post, I wrote about the most important thing most emerging franchisors fail to master: the craft of franchise sales. I underscored how spending money was a key to franchise sales growth. But there is a second major factor in sales growth that very few franchisors understand: The art of storytelling. You see, […]

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